Legal

Privacy Policy

Last updated: 6 April 2026

This Privacy Policy explains how Analiticalatamo ("we", "our", or "us"), operating through the website analiticalatamo.com, collects, uses, stores, and protects your personal data. We are committed to complying with Colombian data protection law, specifically Ley 1581 de 2012 (Ley de Protección de Datos Personales) and its regulatory decree Decreto 1377 de 2013, as well as applicable provisions of Ley 1266 de 2008.

Who we are

Analiticalatamo is an online educational academy focused on expense management for workers and independent professionals in Colombia. Our registered address is Cl. 11 #1-07, San Pedro, Cali, Valle del Cauca, Colombia. You can contact us at info@analiticalatamo.com or by phone at +57 314 894 9242.

We are the data controller (responsable del tratamiento) for personal data collected through this website and our educational programs.

What data we collect

We collect personal data only when you voluntarily provide it. This includes:

  • Contact information: name, email address, and phone number submitted through our contact form
  • Communication content: the text of messages you send us through the contact form
  • Technical data: IP address, browser type, device type, pages visited, and time spent on the site, collected automatically through cookies and similar technologies
  • Preference data: your cookie consent choices stored locally on your device

We do not collect sensitive personal data (datos sensibles) as defined under Ley 1581 de 2012, including health data, political opinions, religious beliefs, or biometric data.

Why we collect it

We use your personal data for the following purposes:

  • To respond to your inquiries about our educational courses, webinars, and consultations
  • To send you information about our programs when you have requested it
  • To improve the functionality and content of our website based on aggregated usage data
  • To comply with legal obligations applicable to our operations in Colombia

We do not use your personal data for automated decision-making or profiling that produces legal effects. We do not sell or transfer your personal data to third parties for their own marketing purposes.

Legal basis for processing

Under Ley 1581 de 2012, we process your personal data based on your explicit consent, which you provide when you submit the contact form and check the privacy acceptance box. You may withdraw your consent at any time by contacting us at info@analiticalatamo.com. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.

How we store and protect your data

Your personal data is stored on secure servers. We apply technical and organizational measures appropriate to the risk level of our processing activities, including access controls and encryption where applicable. We retain contact form data for a period of up to two years from the date of submission, after which it is securely deleted unless a longer retention period is required by law.

Sharing your data

We do not share your personal data with third parties except in the following circumstances:

  • Service providers who assist us in operating our website and delivering our educational services, bound by confidentiality agreements
  • When required by Colombian law or by order of a competent authority
  • With your explicit prior consent for a specific purpose

Any international transfer of personal data, if applicable, will be carried out in compliance with the requirements of Ley 1581 de 2012 and the authorizations of the Superintendencia de Industria y Comercio (SIC).

Your rights

Under Colombian law, you have the following rights regarding your personal data:

  • Right to know, update, and rectify your personal data
  • Right to request proof of the authorization you granted for data processing
  • Right to be informed about the use of your personal data
  • Right to revoke your consent and request deletion of your data, provided there is no legal obligation to retain it
  • Right to file complaints with the Superintendencia de Industria y Comercio (SIC) when you consider your rights have been violated

To exercise any of these rights, contact us at info@analiticalatamo.com with the subject line "Data Rights Request." We will respond within the timeframes established by applicable law.

Cookies

We use cookies and similar technologies on this website. For detailed information about the types of cookies we use and how to manage your preferences, please see our Cookie Policy.

Children's privacy

Our services are directed at adults. We do not knowingly collect personal data from individuals under 18 years of age. If we become aware that we have collected data from a minor without appropriate parental consent, we will delete it promptly.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

Contact us

For any questions, requests, or concerns about this Privacy Policy or our data processing practices, contact us at:

  • Email: info@analiticalatamo.com
  • Phone: +57 314 894 9242
  • Address: Cl. 11 #1-07, San Pedro, Cali, Valle del Cauca, Colombia